5 Best Google Tag Manager Courses, Certifications & Training Programs Online In 2023

Dive into the world of digital marketing with our top 5 recommendations for Google Tag Manager courses, certifications, and training programs available online in 2023, curated based on expert evaluation and student feedback to ensure you get the best learning experience.

Albert Anderson

(Updated May 3, 2023)

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Looking for the ultimate Google Tag Manager course to help you stay ahead in the digital marketing world? With countless courses available online, it can be overwhelming to find the right one. Fret not, as we have done the legwork for you by researching 44 popular Google Tag Manager courses from various providers. Our meticulous evaluation process involved going through 26,8469 enrolled students who left 22,239 ratings and reviews. In this article, we present the top 5 Google Tag Manager Courses, Certifications, and Training Programs available online, curated based on factors such as rating, reviews, enrollments, learner feedback, valuable and engaging content, comprehensive curriculum, release date, and affordability.

Rest assured, these courses are not just picked at random, but instead have been carefully selected by combining the data gathered from our research with our real-life experiences and expertise. Read on to discover the ultimate Google Tag Manager courses that will help you upgrade your skills and make a lasting impact in the ever-evolving digital marketing world.

Best Google Tag Manager Courses, Certifications & Training Programs

1. Google Tag Manager (GTM) Training Course - From Zero to Hero

Best for comprehensive GTM learning

This comprehensive course is designed to take you from a beginner to a confident user of Google Tag Manager (GTM). By following the step-by-step guidance, you will be introduced to a variety of GTM features and learn how to implement different tags. The training aims to equip you with the knowledge and skills necessary to use data layers and GTM effectively, with a personal touch from the instructor who is invested in your success and available to help if you encounter any challenges.

Throughout the course, you will explore the fundamentals and essentials of tag management, learn how to set up Google Tag Manager for Google Analytics, track various user interactions, and use the Data Layer effectively. Developing an understanding of HTML and JavaScript will help you apply advanced tracking techniques within GTM. With numerous real-life examples and tracking scenarios, this course will not only meet your learning needs but also ensure that you can apply your new skills in practical situations. Emphasis is placed on student success and engagement, leading to a rewarding and fulfilling learning experience.

User review:

I don't know if this is from zero to hero but it definitely surpassed my expectations. It was a totally to the point course, without jibber jabber from the instructor. In just a few hours, a user can learn tons of information about Google Tag Manager and even though the instructor doesn't cover any advanced topics, this course is perfect to get us started using the amazing functionalities of Google Tag Manager. Finally, I appreciated two things in this course: first, the videos were up to date with the current version of the GTM and second, the instructor went through every section of the menu of GTM explaining everything. Thank you Anil, this is my first 5 star course, you deserved it! [1] ... Read More

Best for:

This course is ideal for those who desire a comprehensive understanding of Google Tag Manager, starting from the basics up to advanced techniques, while being guided step-by-step by a dedicated instructor.

Course overview:
Level All Levels
Students 15,951
Rating (4.4)
Duration 3h 20m
Platform Udemy
Instructor(s) Anil Batra
Price $44.99

2. Google Tag Manager Pro

Best for mastering Google Tag Manager

This comprehensive course will guide you through the process of setting up and managing all of your marketing codes and pixels using Google Tag Manager. You will learn how to effectively track conversion across various platforms, such as Google Ads, Facebook Ads, Microsoft Ads, and Google Analytics. Moreover, the course will teach you how to monitor user engagement, providing valuable insights into visitor behavior, such as video watch time and areas of a webpage that are most or least attractive.

As a highly sought-after skill in the digital marketing realm, proficiency in Google Tag Manager can greatly streamline your marketing efforts and make campaign launches faster and less stressful. This course aims to equip you with the necessary skills and even provides a Sandbox website for hands-on experience and practical application of the concepts learned throughout the course. By mastering Google Tag Manager, you'll set yourself apart as a valuable asset in the ever-evolving world of digital marketing.

User review:

Amazing course and goes into a great amount of detail (basic to advance) with ways you can use GTM.  You can practice on Sandbox along with the course. The course is easy to follow. Instructor answers your question.  My only suggestion would be to include one more product in the e-commerce page. It will help to validate if the code is working properly if two products were added in the cart.. Also, the vimeo process is different from YouTube Video. Thanks [2] ... Read More

Best for:

This course excels at teaching you how to effectively set up and manage marketing codes and pixels using Google Tag Manager, streamlining marketing efforts, and providing valuable insights into visitor behavior for enhanced website performance.

Course overview:
Level All Levels
Students 9,217
Rating (4.74)
Duration 3h 4m
Platform Udemy
Instructor(s) Ryan Whiteside
Price $14.99

3. Advanced Google Tag Manager

Best for expert-level GTM proficiency

This comprehensive course provides an in-depth understanding of Advanced Google Tag Manager, empowering you to maximize the capabilities of this powerful web analytics tool. Essential for anyone aiming to harness the full potential of Google Tag Manager, this course equips you with the knowledge and skills to create custom variables, advanced tagging and tag management techniques, modify page contents, and implement server-side tagging. With expert guidance from Michael Taylor, you will explore how to extract crucial data that can help you make smarter decisions about your website and deliver more personalized user experiences.

Throughout the course, you will delve into the world of Google Tag Manager, learning about its advanced features and functionality. You will also be introduced to naming conventions and templates, and understand how these can help streamline your projects and ensure that your tag management remains consistent across your organization. Additionally, the course will provide valuable insights into maintaining compliance with GDPR and CCPA cookie consent regulations, highlighting the importance of data privacy in today's digital landscape. By the end of this course, you will possess an advanced understanding of Google Tag Manager as well as the confidence and expertise to leverage its full suite of features to optimize your web analytics and enhance your online strategy.

Best for:

This course is excellent for individuals looking to gain an expert-level understanding of Advanced Google Tag Manager and harness its capabilities for improved web analytics, marketing optimization, and user experience enhancements.

Course overview:
Level Advanced
Students 8,580
Rating (4.76)
Duration 1h 4m
Platform LinkedIn Learning
Institution LinkedIn
Price 1 month free trial
Subscription: $19.99/m annually, $39.99/m monthly

4. The Most In-Depth Google Tag Manager (GTM) Course for 2022

Best for in-depth Google Tag Manager expertise

This comprehensive course offers a deep dive into the world of Google Tag Manager, covering basic concepts and tools all the way to advanced tracking methods. Throughout the course, participants will be guided through basic theory and later transition to over 21 real-world examples. By the end of the course, participants will have a deep understanding of Google Tag Manager and will be able to come up with their own tag ideas and confidently implement them.

As a tracking superstar, participants will be able to execute advanced marketing experiments and install third-party tools without the need for an IT expert. Google Tag Manager allows for the quick addition of new marketing tools to websites with little to no technical knowledge, making it easier to speed up testing and deployment of marketing experiments. This course is designed to teach participants how to effectively and confidently navigate Google Tag Manager without any special technical knowledge needed.

User review:

Great course. Is fairly in depth. I have a good bit of experience with GTM and still learned several things. I feel like a total beginner could follow along as well though. The only "complaint", if you would even call it that, and the reason for the missing half star, is the title is "...for 2022" a nd the GA4 section seems to have been thrown in as an afterthought. I totally understand this from a creator perspective but I'd love to see this course redone using GA4 in all of the examples since UA is on its way out. Then, it would TRULY be a "...for 2022" course! Overall though, excellent course! Worth every penny! [3] ... Read More

Best for:

This course is exceptional for gaining comprehensive knowledge and expertise in Google Tag Manager, from basic concepts to advanced techniques. Ideal for enhancing website performance, optimizing marketing campaigns, and improving tracking and analytics, participants will acquire the ability to execute sophisticated marketing experiments and integrate with other Google products.

Course overview:
Level Beginner
Students 7,733
Rating (4.38)
Duration 4h 31m
Platform Udemy
Instructor(s) Ziga Berce
Price $19.99

5. Advanced Google Analytics 4 Implementation with Tag Manager

Best for advanced GA4 implementation

This comprehensive course dives deep into the world of Google Analytics 4, covering everything from fundamental concepts to advanced customization and ecommerce data collection. Participants will gain expertise in GA4 reports, event data models, event parameters, user properties, and more. The course also emphasizes the use of Google Tag Manager for sophisticated implementation, user-id tracking, and ecommerce data gathering and presentation in GA4. JavaScript plays a significant role in handling advanced cases, and for learners who are not well-versed in it, the course features specific chapters on JS fundamentals to help them catch up.

Throughout this course, participants will work on a live project, a website, where they will actively implement Google Analytics alongside the instructor. Custom report creation will also be explored in detail, including the utilization of Data Studio. This course is designed for those who wish to master Google Analytics 4 and understand how to work with the platform, which is set to replace Universal Analytics by 2023. With hours of video content, expert instruction, and lifelong access, learners will be well-equipped to tackle any Google Analytics 4 project independently.

User review:

This is the third course I have taken on Udemy and found this course excellent. The level of detail was great and the tutor has a positive energy and easy way of explaining things. I would say you need some level of JS knowledge because if you don’t follow correctly or make a typo you will need to d ig yourself out of the hole or replay the whole session again but there are regular testing intervals so you never have to go back too far and the one time I was really stuck I used the QA and was replied to very quickly and back on my way again. Having the testing environment so you can apply the skills yourself was a massive plus and I think the £15 I paid for this course is a bargain based on the working knowledge I now have in GA4, GTM & Data Studio and even picked up a few new techniques in JavaScript. All in all a fantastic course. I will be sure to pick up some of your other GA4 courses. [4] ... Read More

Best for:

This course excels at helping learners master advanced Google Analytics 4 implementation with a focus on Google Tag Manager, enabling them to optimize website tracking, analytics, and integration with other Google products.

Course overview:
Level All Levels
Students 4,292
Rating (4.32)
Duration 15h 50m
Platform Udemy
Instructor(s) Rudranil Chakrabortty
Price $26.99

Compare Google tag manager Online Courses

Course Rating Cost
Google Tag Manager (GTM) Training Course - From Zero to Hero
Best for comprehensive GTM learning
Google Tag Manager Pro
Best for mastering Google Tag Manager
Advanced Google Tag Manager
Best for expert-level GTM proficiency
1 month free trial
Subscription: $19.99/m annually, $39.99/m monthly
The Most In-Depth Google Tag Manager (GTM) Course for 2022
Best for in-depth Google Tag Manager expertise
Advanced Google Analytics 4 Implementation with Tag Manager
Best for advanced GA4 implementation

How to choose best Google tag manager online course

Finding the best Google Tag Manager course to fit your learning objectives is vital to enhance your skills and attain your professional goals. There are several factors you should take into consideration when selecting a suitable course. Keep in mind the user intents mentioned in the article, such as gaining a basic understanding, becoming an expert, integrating with other Google products, or staying up-to-date with the latest trends.

  • Choose a course that aligns with your current skill level and objectives; it's essential to start with the basics if you're new to Google Tag Manager or delve into advanced techniques if you're looking to sharpen your expertise.
  • Ensure the course content is up-to-date, comprehensive, and relevant; Google Tag Manager undergoes continuous updates, so choose a course that responds to these changes and covers the latest features.
  • Look for courses that offer hands-on experience, practice assignments, and real-world examples; practical application will help solidify your understanding and prepare you for real-life situations.
  • Examine the course creator's credentials and experience; a reliable and knowledgeable instructor will be crucial in delivering valuable insights and personalized guidance.
  • Don't forget to read user reviews and testimonials to gauge the course's effectiveness in helping students achieve their learning objectives and make an informed decision.


In conclusion, investing your time and efforts into mastering Google Tag Manager through any of the recommended courses listed above can significantly enhance your digital marketing skills and streamline your analytics management process. Beginners to advanced users will find value in these courses, as they cover comprehensive topics tailored to meet various needs and goals, such as gaining a fundamental understanding, preparing for certifications, learning advanced techniques, troubleshooting implementation issues, and much more.

By empowering yourself with Google Tag Manager knowledge and expertise, not only can you improve website tracking and analytics, but also seamlessly integrate Google's other products, optimize marketing campaigns, and enhance website performance and user experience. The future of digital marketing lies in harnessing the power of data, and Google Tag Manager is an invaluable tool that will help you stay ahead of the curve. So, gear up, choose a course that aligns with your objectives, and unlock your full potential as a digital marketer, analytics expert, or webmaster today.

How much does a google tag manager course cost?

The cost of a Google Tag Manager course can vary depending on the platform and the specific course being offered. For example, prices on Udemy can range from free to $109.99, while LinkedIn Learning offers courses with a 1-month free trial, followed by a subscription plan of $19.99/month annually or $39.99/month monthly.

How long do google tag manager courses take?

The duration of Google Tag Manager courses can differ based on the content and depth of each course. On platforms like Udemy and LinkedIn Learning, course durations can range from 1 hour to over 15 hours. It is important to choose a course that fits your schedule and learning needs.

What skills can be gained from taking a Google Tag Manager course?

By taking a Google Tag Manager course, you can gain skills such as setting up and managing Google Tag Manager accounts and containers, implementing various tracking tags and triggers, understanding data layer concepts, integrating with Google Analytics and other third-party tools, and optimizing website performance through effective tag management.

  1. Alex Leoussis (December 29, 2019). "Google Tag Manager (GTM) Training Course - From Zero to Hero". Udemy. Retrieved May 3, 2023
  2. BUSHRA TABASSUM (December 29, 2020). "Google Tag Manager Pro". Udemy. Retrieved May 3, 2023
  3. Darrell "JD" Simpkins (February 11, 2022). "The Most In-Depth Google Tag Manager (GTM) Course for 2022". Udemy. Retrieved May 3, 2023
  4. Adam Horne Horne (April 14, 2022). "Advanced Google Analytics 4 Implementation with Tag Manager". Udemy. Retrieved May 3, 2023