10 Best Google Ads Courses & Classes Online To Take In 2023
Level up your digital marketing game in 2023 with our top 10 Google Ads courses, handpicked after extensive research to help you create successful ad campaigns, optimize ads for better performance, and become a certified Google Ads professional.
We independently evaluate all recommended online courses. If you click on
links we provide, we may receive compensation. Learn more.
With countless Google Ads courses available online, finding the perfect one to boost your digital marketing skills can be a challenging task. But worry not, because we've done the heavy lifting for you! After researching 263 popular Google Ads courses from various providers that have attracted over 4,980,996 enrolled students and generated 225,010 ratings and reviews, we've handpicked the top 10 classes available in 2023.
To ensure that you'll receive the most engaging and valuable learning experience, we've carefully evaluated each course based on its rating, reviews, enrollments, contents, comprehensiveness, affordability, and release date. Additionally, we've combined our findings with our own expertise to bring you the crème de la crème of Google Ads courses available in 2023. Dive into our list, and discover the course that best aligns with your goals and expertise level.
This comprehensive course covers various aspects of online advertising, including Google Ads, YouTube Ads, Bing Ads, and Google Retargeting. You will learn how to set up your Google Ads account, write effective ad copy, create and optimize campaigns, and use advanced features like Max Performance Ads and Discovery Ads. Additionally, students will explore ways to improve the performance of their ad campaigns through better keyword targeting, ad extensions, and negative keywords, among other tactics.
Furthermore, this course branches out into other advertising platforms like YouTube, Bing, and Google Shopping, equipping students with a well-rounded skillset. You'll also dive into reporting tools like Google Data Studio to create visually appealing performance reports, and even learn how to import and set up Bing Ads from your Google Ads account. With these skills, online advertising professionals can maximize their return on investment and help businesses reach their target audience more effectively. The course is designed for both beginners and experienced marketers, providing valuable insight into the world of PPC advertising and how to succeed in this fast-paced industry.
User review:
Extremely Practical Course, really useful. It is organized very well step by step in order to not feel confused. Google & FB is for pro advertisers and Tom is awesome teacher, very passionate. Really like to watch his courses. Thank you Tom from all this learning & practical skills[1]... Read More
Evangelos Marinopoulos
Best for:
This course is excellent for enhancing your skills in setting up and managing effective ad campaigns on Google Ads, YouTube Ads, Bing Ads, and Google Retargeting, along with staying updated with the latest PPC trends and best practices.
Enhance your advertising prowess and maximize the potential of your marketing campaigns with this advanced Google Ads course. Led by industry expert Michael Taylor, this comprehensive program dives deep into various aspects of optimization, analytical decision-making, and efficient management of large accounts using Google Ads Editor and bulk sheets. You'll also gain valuable insights into bid and budget optimization rules, ensuring that you make the most informed choices to drive the best possible performance from your PPC campaigns.
That's not all – this course goes beyond simply optimizing your Google Ads campaigns by introducing you to the power of automation. Discover how to run Google Ads scripts that can automate a wide range of tasks within your account, simplifying and streamlining your efforts. In addition, you'll learn how to effectively track campaign performance to make data-driven decisions and explore other Google channels, such as Google Shopping, to further expand your advertising opportunities. Equip yourself with the skills and knowledge needed to elevate your marketing endeavors and set yourself apart as a true Google Ads expert.
User review:
Nice deeper dive with clear instruction for Google Ads users who want to improve their established accounts. The course is broken up into 2-5 minute segments so you can watch as you have time. If you are a seasoned Google Ads user, you will know some of the content, but there should be something here to sharpen everyone. [2]... Read More
Kelly Pritchett
Best for:
This course is ideal for those seeking to enhance their advertising prowess, maximize the potential of their marketing campaigns, and dive deep into optimization, analytical decision-making, and efficient management of large accounts using Google Ads Editor and bulk sheets. It also provides valuable insights into bid and budget optimization rules, automation, and tracking campaign performance across various Google channels.
Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you're looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns. This comprehensive training provides over four hours of valuable lectures and hands-on exercises, covering topics such as keyword research, ad targeting, bidding strategies, and ad formats, ensuring that you have the knowledge and skills needed to succeed in Google Ads and grow your business.
Throughout the course, you will gain practical knowledge from top digital marketing professionals with over 14 years of experience in the field. As part of our commitment to your success, this course offers lifetime access to the content and any future updates, as well as 24/7 support for any questions you may have. Additionally, you will receive a free copy of the book “Cutting-Edge Digital Marketing: How to Attract Customers and Increase Online Sales." Upon completion of the course, you will receive a certificate to showcase your newly acquired PPC advertising expertise. Don't miss out on this opportunity to boost your marketing ROI and drive sales with PPC – enroll today to enhance your digital marketing skills and knowledge.
User review:
Excellent course for those just beginning to learn advertising online or for business owners who want to grasp how digital marketing works. Everything is clearly described, and a step-by-step process is provided for starting the first PPC campaign. I think it's great that the organizers included additional materials in the course that can also be helpful, especially if you're just getting started. Thanks [3]... Read More
Anna Koss
Best for:
This course is the best for individuals who want to learn how to effectively set up, manage, and optimize Google Ads campaigns to drive sales and increase conversion rates. It provides comprehensive training from experienced professionals, offering valuable skills and insights that can be applied to achieve success in PPC advertising and grow their business.
In this beginner-friendly course, students will gain a strong understanding of how to effectively use Google Ads to reach a wider audience, drive more traffic, boost sales, and ultimately grow their businesses. Spanning just over three hours, the course covers all aspects of creating high-ROI campaigns, from mastering targeting and research to crafting compelling ads and optimizing performance. By the end of the course, learners will be well-versed with the fundamentals of Google Ads, enabling them to either launch new campaigns with confidence or make significant improvements to existing ones.
The course comprises in-depth video lessons, screencast walkthroughs using a live Google Ads account, and helpful links to relevant tools and articles for further reading. Throughout the course, learners are encouraged to practice the concepts within their own Google Ads account, ensuring they gain hands-on experience while reinforcing their learning. Regular updates are also included, to keep students up-to-date with the latest features and changes incorporated by Google. Armed with this knowledge, learners will be ready to make the most of their investment in Google Ads and take their online presence to new heights.
User review:
Great course for the money overall. I took this as a requirement for my advertising class at Cal Poly San Luis Obispo and I feel like it thought my something important about advertising on digital platforms. Thank you! I feel like I will proceed to use the knowledge from this course in my professional future.
I only have one complaint, and it's a technical one. The videos were not filmed consistently. Some looked like they're from a couple years ago when Google AdWords looked differently. Also it was annoying how at the end of videos I had to watch the lecturer click out of Google Slides and show his browser. I feel like that could have been cut out. Lastly, and I think this is the biggest one, Google's ad experience has changed on the user end and they sometimes don't even show side ads anymore. I would like to see this course be updated along with the evolution of Google ads.
Again, thank you and I really enjoyed this course! [4]... Read More
Stefan Radev
Best for:
This course is ideal for beginners looking to launch effective Google Ads campaigns and grow their businesses, as it covers all aspects of creating high-ROI campaigns, from mastering targeting and research to crafting compelling ads and optimizing performance.
This comprehensive course takes you through the process of mastering Google Ads, covering everything from search ads campaigns to YouTube ads. By exploring real-world case studies and implementing advanced techniques into your own business, you will develop a strong understanding of creating highly optimized ad campaigns. The curriculum begins with basic concepts before seamlessly transitioning into more complex lessons, allowing you to steadily advance your knowledge and skills.
Throughout your journey, you will explore various strategies for planning successful Google Ads campaigns, selecting the right keywords, optimizing target audiences, and analyzing data to improve your results. Not only does the course enable you to increase your online presence and outsmart your competitors, but it also enhances your understanding of PPC, remarketing, bidding strategies, ad extensions, and Google Shopping Ads. Overall, this in-depth Google Ads Masterclass equips you with the necessary tools and expertise to help you achieve your business and career goals by harnessing the full potential of Google Ads.
User review:
What I mainly like about this Google Ads Masterclass by Diego Davila and Phil Ebiner is the amount of time spent actually in the Google Ad Account setting up different types of ads, demonstrating how and why to use the features, and progression of the practical results achieved by Phil on his website. Well done to both of you! I have not launched my website yet but look forward to implementing my Google Ads Campaign with the guidance of this course when I do. Thanks. [5]... Read More
John Jones
Best for:
This course is ideal for learners seeking an extensive understanding of Google Ads, covering all aspects from search campaign strategies to YouTube ads while helping them effectively optimize their campaigns and increase their online presence.
Dive into the world of pay-per-click (PPC) advertising and enhance your marketing skills with this comprehensive course that focuses on Google Ads. Under the expert guidance of instructor Duane Brown, you will learn how to effectively drive traffic to your website and products using PPC campaigns, and gain insight into how PPC marketing fits with your business needs and customer requirements. Throughout the course, Duane emphasizes the importance of keyword research as the foundation of successful advertisements and shares valuable tips to help you create impactful and dynamic ad copy.
Whether you are a seasoned marketer or a beginner, this course offers a wealth of knowledge and techniques to help you optimize your ads for improved click-through rates, conversions, and ultimately, a higher return on investment (ROI). By the end of the course, you will be equipped with the skills and understanding to launch and manage successful PPC campaigns using Google Ads, enhancing your overall search engine marketing (SEM) strategy. Discover the true potential of PPC advertising and elevate your marketing game with this expertly designed course.
User review:
This is an easy to follow, well explanatory course for beginners to understand PPC mechanism and Google Ads platform. Highly recommend it for small business owners or digital marketers who want to know more about PPC and search ads. [6]... Read More
Leo Gu
Best for:
This course excels at providing a thorough understanding of pay-per-click (PPC) advertising, focusing on Google Ads to help marketers drive targeted traffic, optimize ads for better performance, and ultimately achieve a higher return on investment. In addition to keyword research, ad copy creation, and analyzing campaign success, participants will learn retargeting strategies and gain up-to-date insight into PPC trends and best practices.
This comprehensive course enables participants to master the art of remarketing by leveraging the combined power of Google Ads and Analytics. Under the guidance of expert instructor Amy Bishop, students will learn how to design an effective remarketing strategy tailored to their business needs. This involves analyzing their target audience, aligning advertisements with the audience's interests, and discovering essential remarketing strategies suitable for various business use cases, such as lead generation and e-commerce.
A key aspect of the course involves teaching participants how to segment and create their audiences using the advanced functionalities of the Google Marketing Platform. This equips them with the skills to measure the ongoing effectiveness of their remarketing efforts and optimize their campaigns for greater success. Additional valuable insights provided in the course include tips on avoiding traffic cannibalization, performing risk-free audience testing, and identifying micro-conversion opportunities to further enhance overall marketing performance.
User review:
more case studies across sectors will help with details on tools used and results explained.[7]... Read More
Ravishankar R.
Best for:
This course excels in providing participants with the knowledge and skills needed to master the art of remarketing by leveraging the combined power of Google Ads and Analytics. It offers valuable insights on designing effective remarketing strategies, audience segmentation, and measuring ongoing campaign effectiveness for various business use cases like lead generation and e-commerce.
Learn the foundations of pay-per-click (PPC) advertising with Google Ads, the industry-leading PPC platform. This course will not only teach you about how Google Ads works and how it fits with your business and customer needs, but also guide you through the process of setting up a new Google Ads account and researching keywords – the foundation of all great advertisements. The instructor, Brad Batesole, shares his expertise in setting up new campaigns and writing effective ads, ensuring that you have the knowledge needed to succeed in the world of online advertising.
Throughout this course, you'll be introduced to the valuable features of Google Ads reporting and Google Analytics, allowing you to monitor your campaigns' performance and continually optimize for better results. Brad also shares strategies for improving ad click-through rates, increasing conversions, and ultimately maximizing your return on investment (ROI). Additionally, you'll delve into the world of ad extensions, powerful tools that can significantly enhance your ads' visibility and click-through rates. This comprehensive training will equip you with the essential knowledge and best practices for successful PPC advertising using Google Ads.
User review:
Brad had great energy and explained and navigated through this course where it was clear to understand. I thoroughly enjoyed taking this course and would highly recommend anyone that wants to learn or refresh on how to use google ads.[8]... Read More
Shamia Pulley
Best for:
This course is the best for individuals looking to learn how to set up and manage effective Google Ads campaigns, improve their skills in creating ads and targeting the right audience, and gain insights from experienced professionals in the field of PPC advertising.
In this consultation, you will gain valuable insights and strategies from a former Google employee and expert in the field of Google Ads. Trevor Geller has extensive experience in helping small businesses optimize their advertising efforts, and has even managed millions of dollars in ad spend during his time at Udemy. Together with Chris Haroun, one of Udemy's top instructors, this consultation has been carefully crafted to address the common challenges faced by small businesses in effectively leveraging Google Ads for sustainable growth.
The primary focus of this consultation is to equip those who multitask at their businesses with the essential knowledge to improve their Google Ads performance. You will learn how to accurately measure your advertising returns, as well as practical methods to enhance those returns for better overall results. By the end of this consultation, you will possess a greater level of confidence in utilizing Google Ads as an essential tool for growing your small business.
User review:
Running a Google Ads campaign is a bit like running a space ship - without strong essential skills and proper understanding of the core principles it is nearly impossible to survive (read: break even).
Learning new stuff is fun. Experimenting is fun. The only problem here is that playing around with Google Ads involves money. It is closer to gambling than to learning let's say Photoshop or Linux.
This course gives you a solid base on which you can further build your Google Ads account. No fluff. The instructor knows his stuff - as a former Google consultant - he is able to save you plenty of time bypassing the common pitfalls and highlighting best practices. Well structured, solid knowledge. Thanks Trevor! [9]... Read More
Kasia Zmokla
Best for:
This course is ideal for small business owners who multitask and want to improve their Google Ads performance. By learning from a former Google employee and an experienced Udemy instructor, participants will gain essential knowledge in accurately measuring and optimizing their advertising returns for sustainable business growth.
Delve into the world of Google Ads and harness its potential with a comprehensive course designed for beginners. This course guides you step by step through the process of setting up and creating a Google Ads campaign, with a focus on real-world implementation and proven strategies. Observe firsthand how the instructor navigates Google Ads, drawing from their experience in running successful ad campaigns for clients. Gain access to valuable resources, including spreadsheets used by industry professionals, to better understand and apply the concepts taught throughout the course.
By participating in this Google Ads course, you will develop essential skills and knowledge to drive success in your business. Learn how to set up your first ad, understand the importance of keywords and match types, and master powerful tools such as ad extensions and conversion tracking. Discover how to write compelling ads that boost click rates, and uncover the intricacies of bidding strategies, quality scores, and campaign optimization. With the average business generating $2 in revenue for every $1 spent on Google Ads, don't miss your chance to empower your business through this dynamic marketing platform. Enroll today and start reaping the benefits.
User review:
The instructor is awesome and took students step-by-step including important tools and resources to use outside to GoogleAd. I am happy that I found this course while searching for GoogleAds tutorial on Udemy. This course is what I need because I have been doing the GoogleAds wrong and wasted a lot of money. If you are new to GoogleAds or not as knowledgable about GoogleAds entire setup including keywords, this class will help. The instructor is clear and engaging. I tried watching on Youtube videos on GoogleAds tutorial and got confused. I went on Fiverr to possibly hire a professional marketing "Google Ads guru", but I was not pleased with their responses. I am happy Google Ads for Beginners 2022 student on Udemy. [10]... Read More
Sojourner Sojo
Best for:
This course is ideal for those who want to learn how to set up and manage effective Google Ads campaigns from scratch. It's also great for individuals looking to improve their skills in crafting ads, targeting the right audience, and staying up-to-date with the latest trends and best practices in PPC advertising.
Choosing the best Google Ads course to enhance your pay-per-click (PPC) advertising skills can be a daunting task. Yet, with the right guidance, you can streamline the process and select the course that fits your learning objectives. An ideal course should cover a range of topics, from setting up and managing effective Google Ads campaigns to optimizing your ads for better performance. To help you in your quest, here's a list of essential aspects to consider:
Compatibility with your learning objectives - Ensure the course aligns with your intentions, whether it's to improve ad creation skills or understand different advertising platforms.
Retargeting strategies - Learning how to use retargeting effectively can be a powerful tool, so choose a course that delves into this essential aspect of PPC.
Latest trends and best practices - Stay up to date with current strategies by selecting a forward-looking course that encompasses the industry's latest trends.
Performance measurement and analysis - Opt for a course that teaches you how to assess, analyze, and optimize your campaigns for success.
Professional credibility - Prioritize courses that offer certification or insights from accomplished professionals and former Googlers.
Conversion rates and driving sales - Select a course with a focus on how to increase conversion rates and drive sales effectively.
Bearing these factors in mind, you'll be equipped to make an informed choice and select the Google Ads course that best suits your professional development needs.
Conclusion
In conclusion, the carefully curated list of courses presented in this article offers you the opportunity to enhance your skills and expertise in Google Ads. By investing in yourself through these courses, you can effectively set up and manage successful ad campaigns, target the right audience, optimize ads for better performance, and become a certified Google Ads professional.
With the knowledge and insights gained from experienced professionals and former Googlers, you'll be well-equipped to stay up-to-date with the latest trends and best practices in PPC advertising, drive sales, and increase conversion rates. Embrace the challenge of continuous learning and growth, and watch as your career prospects flourish in the field of PPC advertising. The power to create a successful future in the world of online advertising is in your hands; it's time to seize the opportunity!
How much does a google ads course cost?
The cost of a Google Ads course can vary depending on the platform and the specific course. On Udemy, the prices range from $14.99 to $59.99, while LinkedIn Learning offers a 1-month free trial followed by subscription plans of $19.99 per month (annually) or $39.99 per month (monthly).
How long do google ads courses take?
The duration of Google Ads courses can also vary, with courses on Udemy ranging from 1 hour to over 11 hours in length, and LinkedIn Learning courses varying from 1 hour to approximately 3 hours. The duration depends on the depth and complexity of the topics covered in the course.
What are the key topics covered in a Google Ads course?
A Google Ads course typically covers topics such as campaign setup, keyword research, ad creation, bidding strategies, ad extensions, remarketing, performance optimization, and analytics. Advanced courses may also delve into more complex topics like automation, scaling campaigns, and integrating with other digital marketing platforms.
