10 Best Email Marketing Courses & Training Programs Online In 2023
Discover the secrets to skyrocketing your email marketing success with our expert-curated list of the top 10 online courses and training programs for 2023, and boost your conversions, subscriber list, and business growth like never before.
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Are you ready to elevate your email marketing game? With a staggering 465 popular email marketing courses available online, boasting over 6,265,919 enrolled students and 399,807 ratings and reviews, it's easy to feel overwhelmed and lost in a sea of options. That's why we've taken the time to sift through these offerings and serve up the top 10 email marketing courses and training programs tailored to your needs.
Our team evaluated each course based on rating, reviews, enrollments, learner feedback, valuable and engaging content, comprehensive curriculum, release date, and affordability. Combining this data with our own expertise and experiences, we've meticulously crafted a list of the best email marketing courses that will help you skyrocket your conversion rates and expand your subscriber list like never before.
Embarking on the Think Outside the Inbox: Email Marketing course, students will access invaluable knowledge on how to implement successful email marketing campaigns. As one of the most established and effective digital marketing channels, email marketing is crucial for businesses to connect with their customers, encourage interaction, drive sales, and foster loyalty. The course covers a range of topics, including the development of an email marketing strategy, campaign execution, and result measurement. Additionally, students will learn to effectively manage mailing lists and implement automation and workflows in their campaigns.
Students enrolled in this course will be guided by current Google employees who have firsthand experience in digital marketing and e-commerce. They will provide real-world examples, practical activities, and expertise regarding commonly used job tools and resources. Upon completion of the seven courses in this program, learners will be well-equipped to seek entry-level positions in digital marketing and e-commerce, with no previous experience necessary. By the end of this specific course, students will have the skills to write persuasive email subject lines and preview texts using best practices, set up automation and workflows for email marketing campaigns, manage and maintain email lists, create engaging email copy, and professionally handle contact management, list segmentation, and user data safety. Additionally, students will be proficient in measuring and analyzing email campaign results.
User review:
The instructor was excellent—just the right amount of enthusiasm and encouragement. She spoke well; I thought she was the best of the four so far.
The course itself was very informative and well worth my time and money. My only complaint was the final exam. It said that 53% of people did not pass this test on the first try. I can understand why. Even though I passed the examination on the first try (I only got 50% on the second time), it left much wiggle room regarding the right and wrong answers. The test at the end, I believe, should be rewritten.
- Bob
. [1]... Read More
Robert J T
Best for:
This course is ideal for those who want to enhance their email marketing strategies, craft compelling content, and boost sales through cost-effective advertising methods. Learn to effectively target and segment email lists, manage analytics, implement automation, and increase overall email marketing ROI.
Email marketing remains a powerful strategy for boosting sales and nurturing customer relationships. The course "Email Marketing 2023: Increase sales with Email Marketing!" offers beginners a hands-on guide to understanding and implementing practical email marketing techniques. This course equips learners with the foundational knowledge necessary for establishing an effective email marketing strategy that promotes growth in various business models and digital marketing careers.
By enrolling in this course, learners will gain valuable insights into building customer databases, complying with GDPR regulations, using different types of emails, and segmenting databases. Additionally, the course covers essential elements of crafting an email, sending an engaging email using SendPulse, designing subscription forms, preventing emails from landing in spam folders, analyzing email marketing performance, and utilizing tools like Google Postmaster and link management solutions. With the guidance of top internet marketing professionals, learners will acquire the skills needed to harness the full potential of email marketing.
User review:
I found this course very good and easy to understand.
Following are some suggestions, that may make more valuable the course.
1. If you make a comparison video of different Email Marketing Tools like SendPulse, Klyvio, HubSpot, MailCamp etc.
2. How to get subscribers?
3. Is Email Marketing is only for e-Commerce Store?
4. Is Email Marketing is good for a new website? or when a new website can start Email Marketing?
With Best Regards
Wajid Ali [2]... Read More
Syed Wajid Ali Shah
Best for:
This course is ideal for individuals and businesses looking to maximize sales through effective email marketing techniques, providing in-depth understanding of email campaigns, subscriber targeting, performance analytics, and compelling content creation.
Email marketing is a crucial component of online businesses, providing the highest return on investment compared to other digital marketing methods. Whether you sell products, services, or rely on advertising, mastering email marketing campaigns is essential for business success. This course is designed to teach the basics of creating effective email marketing campaigns that boost the success of your business, making it ideal for internet marketers, bloggers, or small business owners looking to expand their reach through this powerful marketing tool.
Throughout the course, you will learn how to launch your first email campaign, get started with email marketing, understand the workings of an email marketing platform, write compelling emails that inspire action, and grow your email list to increase revenue potential. This comprehensive curriculum combines informative videos that explain essential concepts with screen recording videos that demonstrate real-time completion of tasks. Additionally, there is an engaging exercise at the beginning, accompanied by a worksheet, that guides you in creating an effective opt-in lead magnet for your website. By taking this course, you are setting yourself up for success in the online business world by gaining invaluable knowledge in email marketing.
User review:
Content was good and Not too fast! I actually was able to take some good notes while watching. I find that if I write it down along with hearing I retain more!
I've taken some online training in digital marketing and learned more in this course than I did in a paid course with several hours of content! Great job!
I will more than likely share this instruction with my media and take the advanced classes in the near future.
Thank you Ron! [3]... Read More
Douglas W. Bernitt
Best for:
This course is best for individuals looking to improve their business's email marketing strategies, create successful email campaigns, and boost their overall email marketing ROI.
Email marketing is a vital tool for businesses seeking long-term success. As the online landscape evolves, it becomes increasingly important for businesses to build and maintain strong email lists. Whether you're starting a new website or already have an established online presence, this course will help you grow your email list and enhance your marketing efforts. The in-depth curriculum focuses on utilizing free and easy-to-use email marketing services, as well as creating captivating lead magnets and design techniques that encourage higher conversion rates.
The course, led by an experienced professional with a successful 6-figure business, aims to provide comprehensive guidance for students of all experience levels. The material covers essential subjects, such as understanding list-building, utilizing the appropriate email marketing services, and leveraging traffic to increase subscriptions. By the end of the course, you will be equipped with the knowledge and skills required to execute proficient email marketing strategies and foster more significant online growth for your business. This course is a valuable resource for anyone looking to expand their email list and enhance their digital marketing presence.
User review:
This course presents the basics of email marketing in a clear and concise way. There were some very useful suggestions and the video and audio quality were great. The reason I gave it four stars was because there was more of an emphasis on Wordpress sites and plug-ins used in them. Alternatives for other platforms were briefly mentioned, but there were sections that focused on teaching how to use the Wordpress plug-ins, while a step-by-step formula for a different option was left out. I would have liked to see at least one step-by-step tutorial that could be used on a non-wordpress-based site. There are so many tools available today that are usable on different platforms and it would be nice to know which one is best and most cost effective. Overall, there are great suggestions on how to build your list and the teaching videos are of high quality. [4]... Read More
Royah
Best for:
This course is ideal for individuals seeking to improve their business's email marketing strategies, create successful email campaigns, and boost sales through effective advertising methods. It covers topics such as list-building, segmentation, analytics, automation, and crafting compelling content to increase overall email marketing ROI.
Email marketing is a powerful tool for businesses, allowing them to build relationships and engage with customers in a highly personalized manner. The key to success lies in creating well-thought-out drip campaigns that use marketing automation to retarget customers strategically. In this course, instructor Sam Dey takes you through every aspect of running a successful drip campaign, from nurturing leads and drafting effective emails, to refining your sales funnel and measuring campaign results.
Drip campaigns can be highly effective in helping you establish trust with your audience as they provide relevant, timely, and engaging content tailored to the customer's needs. By the end of this course, you'll be confident in your abilities to implement creative strategies for your own email marketing campaigns using automation, ultimately increasing your customer base and driving sales for your business. The course focuses on industry best practices and provides practical guidance for planning, executing, and analyzing successful email drip campaigns.
Best for:
This course is ideal for those who want to improve their business's email marketing strategies and learn how to create effective drip campaigns. By focusing on industry best practices and practical guidance, it helps in planning, executing, and analyzing email campaigns using automation to increase customer engagement and sales.
This comprehensive course offers invaluable insights into the world of email marketing, empowering you with the knowledge to create email lists, capture leads, and send email campaigns on autopilot. With its focus on teaching best practices for generating email leads and maximizing customer growth, this course is designed to put you on the path to mastering email marketing. Discover the immense benefits of utilizing an owned traffic source that not only delivers consistent results but also boosts conversion rates with warmer, more engaged recipients.
Email marketing remains a top source of leads and conversions in the digital realm, and this course aims to equip you with the skills and strategies necessary to succeed in that highly competitive space. Learn how to set up professional email campaigns, create and manage email lists, implement effective lead capture methods, and automate the entire process for seamless operation. By the end of this course, you’ll possess the tools and knowledge needed to transform your email marketing efforts and drive significant growth for your business.
User review:
This course was a real gem for a newbie like me on the subject of email marketing. Tom's delivery was well paced and he kept it moving at the right pace so as to grasp the main concepts without getting lost in too much information at once...great overview on email marketing![5]... Read More
Stephen Johnson
Best for:
This course is ideal for individuals looking to improve their business's email marketing strategies and create successful email campaigns that ultimately boost overall email marketing ROI.
Email marketing serves as an essential tool for businesses to communicate with their target audience, increase brand visibility, and maintain customer relationships. This course, designed for beginners, will provide a comprehensive introduction to the fundamentals of email marketing. Learners will be guided through the different types of emails, how to track key metrics, and the essential components and best practices for crafting effective emails.
Concepts covered in this course will serve as a solid foundation for those who are new to email marketing, while also being beneficial to experienced marketers seeking a refresher on the basics. The goal of this course is to empower learners with the knowledge required to create impactful email marketing campaigns that resonate with their target audience and ultimately drive conversions, increase engagement and loyalty, and foster long-term customer relationships.
User review:
My time was limited so appreciated that fact the course was 34 mins. I was surprised the value I received since the course was not long at all. As a beginner I learned a lot, and will be carrying what a learned with me in my future en devours.[6]... Read More
Germaine Walker
Best for:
This course is ideal for those who want to improve their business's email marketing strategies by learning the essentials of crafting effective emails, understanding email analytics and metrics, and employing successful targeting and segmentation techniques.
Effective email marketing is a vital component in today's digital landscape, and this course aims to help you build an email following and boost sales. You will learn valuable principles and strategies that can enhance your email marketing campaigns, inspired by examples of successful techniques such as those used in Obama's 2012 election campaign that raised over $690 million through email alone. This powerful marketing tool can be pivotal in growing a variety of businesses, from small restaurants to online companies and non-profit organizations.
In this course, you will be introduced to the key principles of email marketing, emphasizing the difference between brand building and direct-response marketing, and stressing the importance of building relationships with your audience through email. The course covers crucial topics such as the V+F+I+SR Relationship Formula, setting up your email marketing service, growing your email list, writing engaging emails, and creating effective sequences. With a focus on encouraging unique ideas, the course also aims to drive you to challenge conventional wisdom and implement innovative email marketing strategies for success.
User review:
This course was short & sweet. I would have liked to maybe pay 10x more and got 10x more information, though.
The author covers all important areas I wanted to learn about, but only briefly and only with a couple of examples. Now, I can say that I know where to go from here, but I will need to do additional research etc.
It would be nice to have a longer course with more detailed information and not just a compilation of ten 2-minute videos. [7]... Read More
Leo Roux
Best for:
This course is ideal for individuals looking to improve their business's email marketing strategies, create successful campaigns, and increase sales. Learn how to craft compelling content, effectively target and segment email lists, and utilize email analytics to improve overall ROI.
Email marketing remains an essential aspect of online marketing, as it can generate a sizeable return on investment when executed correctly. In fact, businesses worldwide report an average ROI as high as 4400% on their email marketing campaigns. However, many entrepreneurs struggle with managing various email marketing activities and tools, which can be a time-consuming endeavor. The key is to find an all-in-one platform that caters to your email marketing needs while being user-friendly.
Enter Mailerlite, a comprehensive email marketing tool that can be used for free—focused on simplicity and efficiency. This course will teach you how to set up a Mailerlite account, create your first email list, utilize Mailerlite to develop web forms and landing pages, design and deploy powerful email campaigns, and establish an automated email marketing sequence for your business. With continuous support offered throughout the course, you'll quickly learn valuable skills that can be applied directly to your marketing strategy.
User review:
It delivered what I wanted and expected. There were some parts I wanted him to go into a bit more detail, but then I remembered why I got this course. I have narrowed down my options to three potential email marketing services. I want a basic overview of each to see if I can narrow down my choices even further. This course accomplished that. The instructor showed Mailerlite's capabilities, it's dashboard, each section of the program, landing page and opt-in templates, etc. If I choose to go with Mailerlite, then I will look for a course that goes into doing things like detailed automation work flows. Overall, I am happy with the course. [8]... Read More
Adriana Jenson
Best for:
This course is best for entrepreneurs and businesses looking to improve their email marketing strategies using an all-in-one platform that is both user-friendly and cost-effective. By learning to efficiently manage email campaigns, targeted list segmentation, and automated sequences with Mailerlite, students can achieve higher open and click-through rates, compelling email content, and ultimately, increased sales and ROI.
The Email Marketing Mastery course focuses on maximizing your return on investment (ROI) from email marketing campaigns by improving open rates and click-through rates for your emails. As customers and prospects have learned to filter out noise, your email content needs to be more trusted, relevant, and conversational for them to consider purchasing your products or services. This course covers key ingredients of successful email marketing campaigns, such as generating leads for your website through lead magnets, structuring emails for higher chances of conversion, optimizing subject lines, understanding email analytics for future campaigns, and utilizing a free marketing tool for creating campaigns efficiently.
Designed for entrepreneurs who want to harness the power of email marketing to generate more sales, convert their database of leads into a consistent cash flow, the course suits those who sell information products, books, coaching services, consulting services, and freelance work. Regardless of the size of your email list or the software used, the success of your campaigns fundamentally relies on having an effective strategy. By mastering the concepts presented in this course, you can transform your email marketing campaigns into a profitable channel for your online business.
User review:
Zach provided useful information that could be easily implemented by a student like me who is building a blog. I will recommend this course to anyone new to internet marketing.[9]... Read More
Rachel Brathwaite
Best for:
This course is the best for individuals wanting to improve their business's email marketing strategies and learn how to craft engaging email campaigns that boost open and click-through rates. Additionally, students will learn effective targeting, segmenting, and analyzing email data to increase overall ROI.
Selecting the best email marketing course can significantly enhance your skills in boosting your business's email marketing strategies, crafting successful email campaigns, and increasing open and click-through rates. Below, we provide a learner guide listing crucial factors to consider when choosing the right course:
Match course content with user intents: Ensure the course aligns with your specific goals, whether it's improving targeting and segmentation or learning about email analytics and metrics.
Focus on automation and drip campaigns: Courses that cover automation and drip campaigns strategies will give you an edge when creating sequences that increase sales over time.
Cost-effectiveness: Make sure the course provides in-depth insights into utilizing email marketing as an affordable method, maximizing your return on investment.
Compelling content creation: Identify courses that offer guidance on crafting persuasive email content to engage your audience effectively.
Relevance: Select courses that stay up-to-date with the latest industry trends and best practices for a more comprehensive learning experience.
By paying close attention to these factors, you'll be able to choose the perfect email marketing course for your needs, paving the way towards increased sales and improved overall email marketing ROI.
Conclusion
In conclusion, expanding and honing your email marketing prowess can tremendously impact the success of your business. By taking advantage of the top email marketing courses listed above, you'll be able to master various aspects of this marketing strategy - from creating compelling content to implementing automation, and everything in between. Whether you're a beginner or already playing the game, these comprehensive courses will help you improve your email engagement rates, increase your sales, and strengthen your connection with your customers.
To stay ahead of the curve and maintain high ROI, it's essential to keep learning and adapting to the ever-changing landscape of email marketing. So take the leap, invest in your professional growth, and embrace the power of email marketing by signing up for these comprehensive and expert-led courses today. You'll emerge as a more knowledgeable, confident, and skilled marketer, equipped with the tools and techniques needed to drive your business forward and achieve new heights of success. The future of your email marketing strategy is in your hands – make it extraordinary!
How much does an email marketing course cost?
The cost of email marketing courses varies depending on the platform and pricing model. For instance, Coursera offers a 7-day free trial and subscription plans at $33.25/month annually or $59/month monthly. Udemy courses can range from free to $59.99 per course, while LinkedIn Learning has a 1-month free trial and subscription plans at $19.99/month annually or $39.99/month monthly.
How long do email marketing courses take?
The duration of email marketing courses can differ depending on the content and structure of the course. Course lengths can range from less than an hour to over 25 hours. It's important to consider the depth of the course content and your learning pace when selecting a course.
What are some key topics covered in email marketing courses?
Email marketing courses typically cover various topics such as building an email list, creating engaging email campaigns, segmentation, automation, analytics, improving open rates, and maximizing conversions for increased sales and audience engagement. They could also include hands-on practice with email marketing tools like Mailchimp or MailerLite.
